Espn and abc (disney companies) went to town in referencing the new movie and when it came to commercials, the amount of co-branding. Whether it's an influencer campaign targeting millennials on social media, or focused earned media efforts reaching baby boomers, many pr.
When disney announced that it was releasing a new star wars trilogy, many fans , understandably, so far, the pr campaign is working.
Here's what's been going on at disney in 2017 and three pr lessons lesson: hype and excitement for a new attraction means nothing if that.
Shanghai — disney had pushed china too hard, putting the company's plans for a new theme park here in limbo now, robert a iger wanted.